The Synergistic Effect of Green SCM, Culture, and Behavior on Achieving Sustainability Goals

INFLUENCE OF GREEN CULTURE AND BEHAVIOR IN THE GSCM-SUSTAINABILITY NEXUS

Abstract

Rising concerns about climate change are shifting the competitive landscape toward sustainability and forcing companies to adopt environmentally sound practices. Particularly, manufacturing organizations need to adopt eco-friendly operational processes, including Sustainable Supply Chain Management (SSCM) and behavioral practices (such as green culture and behavior), to improve sustainability, as they are major contributors to hostile emissions. Thus, this study seeks to determine the interrelationship between the organizations' green operations, culture, and employee behavior and their influence on sustainability performance. A novel framework based on the Belief-Action-Outcome (BAO) model and Natural Resource-Based View (NRBV) theory has been developed to analyze the association between GSCM and sustainable performance with an intermediary role of green culture and behavior. The theoretical model has been empirically validated using a survey of 382 supply chain managers and subsequently tested using Partial Least Square Structural Equation Modeling (PLS-SEM). The paper's findings suggest that adopting green operational practices along with green culture and behavior would improve the sustainable performance of the organizations. This paper’s originality lies in its examination of green culture and employees’ behavior as mediators between GSCM and sustainability performance for the first time in the green SCM literature.