IPR and Indian Fashion Industry: Challenges and Possibility

Abstract

The fashion industry is principally driven by creation and innovation. The connection that the Global fashion industry
has with Intellectual Property Rights is well documented, however, in India; the comprehensive understanding of the link
between fashion and IPR laws is still at a nascent stage. The big fashion houses can exercise control over their creations
through the right choice of IPR laws but the local, smaller, and emerging sector is more deserted in protecting their
intellectual assets. Also, ignorance about IPR infringement among fashion firms and a lack of stringent reprimands from
policymakers have accelerated consumerism among fashion-conscious consumers by serving counterfeiting products,
building confusion, and devaluing creativity. This article is segmented into three major parts to shed light on the challenges
encountered by small fashion firms, designers, fashion start-ups, and rural textile artisans with respect to protecting
intellectual property. The initial segment will give a short insight into the IPR options like copyrights, design registration,
patents, and trademark, available for the fashion domain and their applicability, moving towards the specific challenges
faced by the local design houses and craftsmen, and finally compiling the possibility of amendments required in IPR laws
for the Indian fashion, apparel, and handicraft sectors.