Counterfeiting and its Impact on Trademark in the Fashion Industry through the Lens of Indian Law

Abstract

In the fashion industry, counterfeiting has been present for a long time, be it due to consumer preference or lack of
job opportunities, forcing people to commit illegal acts like these. The internet revolution has also acted as fuel for the
ever-so-booming counterfeiting market. Fashion brands spend an enormous amount of money on promoting their items.
However, when these items become popular, businesses with ill intentions try to imitate them to encash the goodwill and
reputation established by the reputed brands. As society develops, fashion brand owners desire to protect their products in all
possible ways. This paper shall discuss how Indian trademark law protects fashion brand owners, how the offence of
counterfeiting in the fashion industry is expanding in physical and online markets, and the threat of its outspread in the future on
emerging platforms like Metaverse. The author shall try to provide potential solutions to curb counterfeiting in the Indian
fashion industry.