Exploring the Intersection of AI and IPR in the Context of the Emerging Phenomenon of Deepfakes

Abstract

The article endeavors to delve deep into the world of 'deepfakes'. Deepfakes are a product of technological advancements in artificial intelligence (AI) which have creators and consumers of their own. However, like any other technological invention, the phenomenon of deepfakes also presents itself as a double-edged sword. The disruptions produced by deepfakes have become ubiquitous, transcending geographical borders, and blurring boundaries between reality and fiction. The intersection between artificial intelligence and intellectual property rights is a crucial assessment point and merits meticulous examination, considering its contemporary relevance. The article is an attempt to review and analyze the disruptive nature of deepfakes, their manifestations and ramifications in the world of media and entertainment, the recipients of the infamous technology, and their corresponding rights, including personality rights and right of publicity, potential threats, and possible legal remedies within the framework of intellectual property law.