The Right to Be Me: Legal Framework for Protecting Personality Rights in India

Abstract

Personality rights (also known as the rights of publicity or image rights) are crucial in the protection of an individual’s personal and social identity. The framework of personality rights law in India, as described in the research paper, is spread across constitutional provisions, statutory laws and landmark cases. The paper analyzes how the technological advancements and international practices challenge the statutory system in India. The paper ends with a few recommendations to strengthen protection of personality rights in India.