The Mediating Role of Attitude Towards Intentional Buying of Counterfeit Goods: An Indian Consumer’s Perspective: MEDIATING ROLE OF ATTITUDE IN INTENTIONAL BUYING OF COUNTERFEIT GOODS. JSIR [Internet]. 2024 Jan. 3 [cited 2026 May 13];82(12):1285-94. Available from: https://or.niscpr.res.in/index.php/JSIR/article/view/3371