“The Mediating Role of Attitude Towards Intentional Buying of Counterfeit Goods: An Indian Consumer’s Perspective: MEDIATING ROLE OF ATTITUDE IN INTENTIONAL BUYING OF COUNTERFEIT GOODS” (2024) Journal of Scientific & Industrial Research (JSIR), 82(12), pp. 1285–1294. doi:10.56042/jsir.v82i12.3371.