Examining the Role of Social Media Influence on Consumer Attitudes and Purchase Intentions in India’s Counterfeit Markets. Journal of Scientific & Industrial Research (JSIR), [S. l.], v. 85, n. 3, p. 276–286, 2026. DOI: 10.56042/jsir.v85i3.22879. Disponível em: https://or.niscpr.res.in/index.php/JSIR/article/view/22879. Acesso em: 25 jun. 2026.