The Mediating Role of Attitude Towards Intentional Buying of Counterfeit Goods: An Indian Consumer’s Perspective: MEDIATING ROLE OF ATTITUDE IN INTENTIONAL BUYING OF COUNTERFEIT GOODS. Journal of Scientific & Industrial Research (JSIR), [S. l.], v. 82, n. 12, p. 1285–1294, 2024. DOI: 10.56042/jsir.v82i12.3371. Disponível em: https://or.niscpr.res.in/index.php/JSIR/article/view/3371. Acesso em: 13 may. 2026.