Character Merchandising: Exploring The Intersection of Intellectual Property and Commercial Exploitation. Journal of Intellectual Property Rights (JIPR), [S. l.], v. 31, n. 1, p. 32–39, 2026. DOI: 10.56042/jipr.v31i1.15645. Disponível em: https://or.niscpr.res.in/index.php/JIPR/article/view/15645. Acesso em: 13 may. 2026.