From Trend to Trademark: The Rise of AI generated Hashtags in Social Media Marketing. Journal of Intellectual Property Rights (JIPR), [S. l.], v. 30, n. 1, p. 101–108, 2025. DOI: 10.56042/jipr.v30i1.8533. Disponível em: https://or.niscpr.res.in/index.php/JIPR/article/view/8533. Acesso em: 13 may. 2026.